Premium packaging design for Viva drinks
Brand identity logo design and packaging for Viva Drinks. Viva needed a bright new identity to move out of the health drinks sector and become more mainstream.
Designing for the premium drinks market
Premium drinks packaging and branding strikes a balance between traditional luxury cues and modern design trends. The VIVA branding appeals to contemporary consumers and maintains a premium feel with fruit photography and minimalist clean typography:
"For the VIVA brand relaunch, it was absolutely imperative that we used a graphic designer that was able to understand our requirements and high expectations, in terms of achieving a new product design that would blow everyone away and have some real shelf presence. We turned to our contacts at Coca Cola for recommendation and they immediately recommended Chris due to his success with the brand & packaging design of The Feel Good Drinks Company.
Working with Chris was very easy – after a brief discussion, he knew exactly what we wanted; something vibrant, unique and something that will stand out on the shelves. Chris's turnaround time was very quick and reliable. His response to amendments and changes was very efficient during the course of the project and delivered against requirements.
The feedback on the end result from experts in the industry, suppliers, customers and the general public has been extremely positive. We cannot wait show off our new labels to more stakeholders over the coming months!"
